eCom Scotland are celebrating 4th of July with the announcement of a brand new business partnership in North America.
Bryan D. Eldridge, based in Atlanta, Georgia has over 20 years of experience in educational training solutions. He is currently working with government agencies, providing eLearning solutions using eCom’s technology.
Bryan was extremely impressed by eCom’s future ambitions as a company and overall drive to enter new international markets. Due to advancements in technology, eLearning application software has become very sought after commodity for many organisations. This presents a perfect opportunity to highlight the emerging educational technology available and benefits eLearning can bring to a business.
Over the years eCom have produced a number of successful long term business partnerships which have helped to add to their highly respected reputation in the eLearning industry. Strategically they have a clear vision of the direction the business is going and wish to demonstrate how effective their products can be for firms across the globe.
We are delighted to be partnering with Bryan. This partnerships brings mutual benefit, widening the current eCom audience whilst providing an agile technology arm across the water. Wendy Edie, Managing Director
Key Success Factors
Such partnerships must be beneficial to both the parties involved. Once both companies have pinpointed a potential opening, then long term collaboration is reasonably easy to establish.
Typical channel partner relationships are driven by mutual benefits and usually play off one another’s strengths. eCom bring their specialised eLearning expertise to the table whilst the channel partner brings a potential client base they would otherwise not get access to.
For a long term partnership to succeed you must adhere to the following:
- Trust – The fundamental platform to any long term partnership. You must establish a sense of trust if you are to get any real benefits from that particular business relationship.
- Communication – Consistency of communication is vital, especially at the beginning. Weekly chats (email, conference calls, Skype) are required to outline short/long term objectives. Poor communication can eventually lead to a diluted relationship which becomes ineffective.
- Uniting Skills – Combining skills will enable the business to thrive and grow into something special. Each partner can bring a different set of diverse skills to the table. This may involve a large range of contacts, experience in the industry or that additional piece of creativity to take your company to the next level.
You first need to highlight your motives and reason for developing a long term partnership. Such openings can provide a gateway for your business to offer assistance in ongoing projects and allow specialist skills to complement one another, in order to help reach a shared common goal.