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Case Study - ACBS: A blended Learning Approach For Business

Posted By: eCom USA

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Setting the Scene

Andrew Carnegie Business School caters for working professionals, enabling them to study and attain additional qualifications accredited by leading organisations.

The School has a fantastic reputation for delivering various business related courses to local commercial organisations. 

“Andrew Carnegie Business School’s Sales Qualifications provide essential selling skills and vocational expertise at all levels from front-line customer service staff to senior sales executives. Our new online package, developed in partnership with eCom Scotland, can provide much needed support to the sales and marketing functions across your sector and allow your sales team to confidently undertake their studies in a way that suits your work environment.” John Phillips, Curriculum Manager, Management, Leadership and Enterprise.

The Challenge

The school delivers a diverse range of recognised qualifications that are intended to suit individuals across all sectors and levels of management. Having always had a close relationship with the Business School, eCom spotted a potential business development opportunity to create a blended learning solution for the School’s ISMM accredited Sales and Marketing course. When the ISMM opportunity was identified within the college we were well placed to provide support.

What was needed for this particular project was an online training solution that would engage the student, add an element of flexibility and offer a wide range of study tasks so that the student would not become bored with repetitive assigments.

Through consultation provided, we suggested a blended learning approach to the 50 hour+ course sales programme, and a virtual learning environment that would ultimately provide greater studying assistance to members enrolled on that course.

The Solution

eCom brought their instructional design and eLearning experience to the project. The SCORM compliant solution is an eLearning roadmap to ISMM accreditation. The course takes the learner on a journey through each of the 60 minute modules, introducing study guides, appropriate further reading and other online resources. Most importantly, it encourages the learner to be productive. The modules incorporate a wide variety of interactive learning techniques, including:

  • Graphics
  • Homework exercises to be completed and submitted to tutors
  • Quizzes
  • Video tutorials

Also included in the course are assignments which take the students away from the online environment: assignments or exercises are completed outside of the eLearning module prior to being submitted to the tutor via an online learning management system.

The course is instructor-led with online discussions forums to enable instructor-student interaction, and also student-student interaction. Creating forums encourages students to build relationships with other learners and to help one another with challenging tasks.

The Benefits

The Andrew Carnegie Business School has now extended its reach to support learners across the UK and internationally by creating a user-friendly resource for working sales and marketing people with busy lives. Modules within the virtual learning environment allow enrolled learners to study at a time that best suits them, with no geographical restrictions. The resource becomes multi-accessible, meaning that you can study on a PC and/or on a mobile device. 

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